Effect mapping in practice

Here is a video of a recent session on effect mapping at the Agile testing UK user group. I introduce effect maps, then Jenny Martin and Kate Warner from Loyalty Management talk about how they applied it in their company, then David Evans presents some ideas on how to improve testing by extending the maps.

I'm Gojko Adzic, author of Impact Mapping and Specification by Example. My latest book is Fifty Quick Ideas to Improve Your Tests. To learn about discounts on my books, conferences and workshops, sign up for Impact or follow me on Twitter. Join me at these conferences and workshops:

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